I was watching an ad on TV when I was brought up short by the content. And that led to today’s article. What do you think?
Encorp Ruins a Great Ad Campaign
I like the Encorp ads promoting recycling. No one wants to be the victim of the nasty un-recycled juice carton.
But let me recant, I did like the ads, I used to the like the ads and then I saw one set during a family dinner time. The woman refused to serve a man from a platter of meat. She just pulled it away. His response was to smack her on the hand. The hit was automatic and reflexive. Why would he hit her?
Why would no one at the table react to the violence? Is hitting a woman who simply pulls back a plate of meat typical behaviour, is it acceptable.
What were the advertisers thinking?
In that one move they have changed of promoting recycling to promoting violence against women.
What does this have to do with parenting? Well, maybe very little. But, I have always made the connection between violence against women and violence against children. When I got married, in 1968, there were a few jokes about my husband John being in charge, about how he would control me. And this was thought to be funny; it no longer would be tolerated.
And yet, here we are with an ad showing the hitting of a woman as typical and part of an amusing ad with a serious message.
In my newsletter on July 11, 2013 I noted that the hitting of children is still seen as a joke. If you were away on holidays and missed it, just click on the link.
Violence is not funny, is not appropriate and should not be acceptable. We know that physical punishment of children can impair the parent-child relationship. When the child, who loves the parent, sees that person as one who will also hurt him physically it’s confusing and depending on the level and amount of pain inflicted will certainly have an impact on the connection between the two.
Children who are hit by presumably caring adults are more likely to become aggressive and may continue to be aggressive into adulthood.
My point is that we talk a lot about zero tolerance to violence and yet we still can see it as a butt of jokes. If we truly want to stop physically hurting each other, we need to take the topic seriously.
Whether it’s a smack on the hand, a swat on the behind or a belt across the thighs, it’s not okay, it’s not funny and we all need to stop laughing.
A New E-Booklet
Why is it that Jeremy and Olivia who are siblings are so different? Every child is unique and usually shows their particular temperament right from birth. What’s a parent to do?
Watch for a new e-booklet due out shortly called Vive la Difference; Raising Children with Different Temperaments.
You’ll find out in this newsletter the minute it is available.
Bringing Parenting Today to your event.
Parenting Today is keen to speak as part of your professional development event, parenting workshop or workplace wellness support program. I offer keynotes and workshops, have written books and have ongoing newspaper columns, books, blogs and newsletters. And, no matter what the actual topic, they all share a basic value that I call:
P — is a parenting plan
U — is unconditional love
R — is respect for your child as he is right now
E — is encouragement
These make up the framework of any resources that will come from Parenting Today. These four pillars are the essential ingredients for raising healthy children who will develop into capable young men and women.